The potato chip case which makes it easy for everyone to take a bite.
- Problem
The package of the potato chips is usually in a circular cylinder form, protecting the potato chips. These cases make it difficult for people to eat at the same time since the left over chips are deep inside the cylinder case.
- Solution
The wrinkled circular cylinder of the bloom chips make the package bloom like a flower, making the package open, enabling people to easily chew their chips.
Idea-Dohyuk Kwon
Modeling,rendering-Seokwoo kim, Beomho Lee
Editorial design-Donghan Seo
Link
http://www.fastcodesign.com/1669476/the-pringles-package-sucks-this-chip-can-blooms-into-a-bowl
http://technabob.com/blog/2012/04/24/bloom-chips-packaging/
http://www.redpeakgroup.com/blog/view/chip-packaging-innovation
http://www.tumblr.com/tagged/bloom-chips
http://www.red-dot.sg/concept/porfolio/o_e/IA/R075.htm
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